My story

How Florence became home

When I arrived in Florence out of love, I didn’t know I’d stay here forever. However, day after day I fell in love with this country too — its landscapes, its authentic food, and the people who live here. Florence, Tuscany and all of Italy have become my home.

My connection to Florence and Tuscany

My husband was born and raised in Florence and knows the city and the small roads of Tuscany since childhood. Together we combine my Israeli perspective, my local life for over 20 years, and his deep Italian familiarity with the region. Thanks to this combination, our tours are not just a list of sites — but a local, personal experience connected to the place.

Over the years I studied Tuscan history, art, culture and gastronomy. Most importantly, I lived these places from inside. In fact, I know the authentic family wineries across Tuscany — including kosher wineries like Cantina Giuliani and Terra di Seta. I also know the markets of Florence and the small authentic towns outside the city — places that remained genuine and less touristy.

We love to travel through villages and areas like Val d’Orcia with its magical landscapes, Chianti and its family wineries (including kosher wineries like Cantina Giuliani and Terra di Seta), San Gimignano and its towers, Tuscany’s hot springs, and also along the hidden paths my husband knows from his childhood. Even when we’re not working, we love to take family day trips to other areas in Tuscany and to selected destinations in Italy — places that sometimes our clients ask us to take them to. And we’re happy to share all this knowledge with you, out of real love for this place.

My connection to the Jewish community

Part of the Florence Jewish community

I’m part of the Florence Jewish community. Together with my husband and daughters we participate in Jewish activities at the local, national and international level. We also join Chabad activities and events. Same Shabbat candles, same humor, same heart.

Hidden Jewish stories of Florence

I never stop being amazed by all the hidden Jewish stories of Florence. People walk through the streets, past stones, past doors, past houses. However, they don’t know what’s hiding behind them. A stone with Hebrew inscription, a small symbol, a forgotten tombstone. Also, the story of a family that lived here 500 years ago.

On my Jewish heritage tours in Florence I reveal these stories to you. For example, the magnificent Great Synagogue, the Jewish Museum next to it, stones with verses, and biblical figures from the Torah. Moreover, you’ll walk the Ghetto streets and see characters you read about with your own eyes. Afterwards, you can tell me if that’s how you imagined them 😊. I know where to look. More importantly, I know how to tell the story. It’s not something I learned from a book — it’s something I live.

Beyond Florence: Pitigliano

When we leave Florence, there’s also Pitigliano — the “Little Jerusalem” of Tuscany. In fact, it’s a 16th-century synagogue, cellars carved into the rock, a historic kosher bakery. Therefore, it’s a completely different Jewish story from Florence’s. Located on a tuff hill in southern Tuscany, it deserves a full day all to itself.

Who my Jewish local Florence tour is for

From profession to passion

All this has become my profession over the years. Today, I welcome travelers from around the world on a private Jewish local Florence tour and Tuscany day trips. The experience is offered in English, and also in Hebrew, Italian and Russian. Always through local eyes. I build private and personally customized tours for couples, families with children, multigenerational families, groups of friends, solo women travelers, independent travelers, senior travelers, travelers with physical disabilities, and Chabad groups. And on every tour I’m still as excited as the first time.

📸 Tour photography on request — usually I take special moments during the day and send the photos to you after the tour, so they stay with you as a memory.

With me, no two tours are the same. Every day is built around you — who you are, what interests you, what your pace is, and what you want to take home as a memory. I welcome you with warmth, sensitivity and an open heart.